One of the best things about receiving wedding invitations is that you never know what to expect. Well, you might have some idea, but it’s always exciting to find out what the couple chose as their artistic mark. That’s why when we received Kfir and Gal’s wedding invitation we got so excited and overwhelmed by their uniquely designed invitation. Their invitation serves as a “teaser” for their actual wedding and with such design and branding we immediately guessed what we can expect at the event.
The wedding will be take place at “Saba’s Well”, and one of our dream team professionals, Hamitugiya, together with the bride and the production team, are in charge of the event’s branding. Gal Halfon, the bride, is a fashion designer and it was really important for her to incorporate elements with a specific color palette that will be noticeable throughout the entire wedding day. The invitation is designed just like a newspaper – with a front and back cover where the middle page is actually a huge colored poster designed by the producer, Meital Shaul who is also a graphic designer.
The concept behind the event is 1930’-1950’s fairs, where they were all about the colorful elements with a chic vintage scent. At that period of time, print was at its peak and the news were printed out on newspapers. The branding inspiration came from the retro style and you can see it clearly with the overall look and feel of this amazing invitation. Most importantly, Gal and the crew wanted to make sure to convey the fun and good vibes that will await for the guests on the couple’s big day.